It’s all about consistency. Keep your targeted “ideal client” in mind, and market directly to them. You need to accomplish four things in each marketing strategy you deploy.
- Get their attention
- Introduce yourself
- Get them to know and trust you
- Make them comfortable with giving you their time, money, and body.
When you look at it that way, it seems like a lot. That’s because it is! Anyone that is trying to sell you a fast or easy way to market, is marketing to you themselves.
There are plenty of ways to market to your clients without being sleazy or salesey. Just be genuine and truthful. Be upfront about being a massage therapist and being the one that can help them. If you provide value within your marketing techniques, your potential clients are going to be more likely to engage with you and your business. It gives them a chance to check you out.
Here is an example:
Write a blog post about safe ways to massage a pregnant woman’s feet. This is how it accomplishes all the goals listed above:
Get their attention – you have written an article that is for pregnant women (and their loved ones) specifically. It is like you are talking directly to them.
Introduce yourself – they will get to know you through your writing and have the opportunity to explore the rest of your website to learn about you and your practice.
Get them to know and trust you – you are letting your knowledge and education shine through your writing. Since you are taking the time and care to make sure they are safe, it allows them to trust your expertise.
Make them comfortable with giving you their time, money, and body – you have proven that you are an expert in prenatal massage. You are the person to go to in the area if you are pregnant and want a massage.
Take it a step further – provide a class at your office. Pregnant ladies (and their partners/families) can come to your office and learn proper, safe massage techniques for the feet. Do you see how this can be even more effective in getting them to meet you and your practice?
Even better?! Teach the same class at an OBGYN office. This not only lets your expertise shine, but it shows you are endorsed by their doctor, someone they already know and trust. Bring the appointment book to this one, because you are going to be booked!
Touching on the point I made at the beginning of this post, be consistent. You can’t expect to write one blog, or teach one class, and have clients pounding down your door. Develop a strategy and execute it over a period of time. You must put yourself in front of your target audience multiple times before they will be ready to take the next step. Stay consistent and your hard work will pay off.
Watch the video below for more details.